The 2023 FIFA Women’s World Cup was front and center in the FOX Sports App and mobile web experience. FOX Sports' digital Women's World Cup Hub featured all the WWC streams and videos including games, previews, highlights, recaps and special collections. The WWC Hub also featured stories, schedules, standings, stats, odds, a comprehensive fan guide, historical award winners and, of course, the bracket. Fans could subscribe to a variety of alerts so they never missed an important event or storyline.
Algining with FOX’s best-in-class television coverage and serving as the official home for the Women’s World Cup in the United States, FOX Sports Digital aimed to capture every second of the action in Australia and New Zealand, taking fans where they can’t go, telling the backstories of the players, and offering opinions and perspective from a world-class stable of soccer experts, reporters and storytellers.
We embedded two writers and one editor with the U.S. Women’s National Team to capture every moment of their quest for a historic threepeat. Our social team was on the pitch at every key match, capturing highlights, reactions and viral moments that took fans right into the stadium. Our video screening team had multiple editors watching every match, monitoring every press conference and following every development in the monthlong tournament.
With our teams based in Australia, New Zealand and Los Angeles, FOX Sports cut thousands of video clips, wrote timely stories and provided round-the-clock coverage of every critical moment in the event.
Women's World Cup editorial content volume on the FOX Sports App and FOXSports.com exceeded the Men's World Cup with over 1,000 published articles including comprehensive on-site coverage from Doug McIntyre & Laken Litman that generated over 14M story reads.
A focus on enhanced personalized experience on the App paid off with over 500K new Women's World Cup follows, up +900% from pre-tournament total.
Additionally, FOX Sports' robust digital presence helped drive awareness for the tournament’s TV broadcasts, which saw great viewership success despite the games taking place overnight. FIFA Women’s World Cup 2023 averaged 669,000 viewers across FOX & FS1, and the Final between England and Spain delivered 1,658,000 viewers, making it the most-watched non-USWNT Women’s World Cup Final in U.S. English language TV history, up 150% from the last non-USWNT Final (2007). For the U.S. Women’s matches, specifically, Group Stage ratings were the highest ever.
