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From the 15th Annual Shorty Awards

Jerry & Marge Go Large Tour Guide Story

Finalist in Stories


Paramount Plus presents “Jerry & Marge Go Large” a feature-length comedy-drama film based on a true story. The film follows a married couple who find a mathematical way to beat the lottery and use their newly attained wealth to revive their small town. The film is based on Jason Fagone’s 2018 HuffPost article of the same name. 

To promote the new film, Paramount+ had to find a relatable manner in which to introduce audiences to the adorably larger-than-life couple and quaint town depicted in the film. It looked to use the unique elements of social media to provide viewers with a deeper look into the amazing story of “Jerry & Marge Go Large.”


Strategy and Execution

Paramount+ created a series of Instagram stories that delve deeper into the everyday world of “Jerry & Marge.” The stories act as a sort of digital tour guide that introduces viewers to the sights and locales of Evart, Michigan, the small town at the heart of the story. Included are stories about essential locations in the film, including the Evart Diner, the local Liquor Hut and its eccentric proprietor, and the Pick and Shovel Motel, as well as a flyer for Evart’s 14th annual Jazz music festival, which plays a major role in the movie. Each individual story offers a unique opportunity for audiences to get a personalized look at life in this idyllic Midwestern US town.

While rolling out the stories campaign, film stars Bryan Cranston, Annette Benning, and Subhash Mandal also posted Instagram photos with hashtags promoting the film’s release. 



Paramount+’s expertly crafted Instagram stories campaign allowed for easily shareable engagement where fans could tag friends they felt might be interested in a charming tale about a relatable couple looking to give back to the community that they love.


Video for Jerry & Marge Go Large Tour Guide Story

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