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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

In The Know x Makers Conference

Entered in Live Event Coverage

Objective

This entry is for a series of videos In The Know produced featuring the MAKERS conference, a three-day summit geared toward advancing and inspiring women around the globe. Our primary goal in attending this conference was to speak with as many impactful women and inspiring individuals as possible. In doing so, we aimed to highlight groundbreaking inclusive stories through video storytelling, which aligns with the broader team goal for In The Know. Our team is committed to telling diverse and empowering stories that highlight all individuals, no matter their race, ethnicity, gender, or sexual orientation.

Strategy

By focusing on global changemakers, we sought to tell stories that would make a difference in the lives of our viewers. With our Gen-Z audience in mind, we aimed to highlight individuals who were using their craft and success to pave the way for a more inclusive and diverse future.Our goal for these videos was to empower women, especially young women, and help them believe that one day, they too can make a difference. It is our job as storytellers and content creators for In The Know to give our audience, especially children and adolescents, the opportunities to see themselves represented in our work. This is also something our brand aligns with; making deep human connections while making a difference in the world. We believe that it is vital to seek out video subjects from all areas and backgrounds so that hopefully our audience can resonate with at least one of them and see that they too have what it takes to accomplish their goals.

Results

With these videos, we not only educated our audience, but also emphasized the fact that strong-minded women can create positive social change. Through In The Know’s coverage, we published eight videos across platforms, driving more than 15.5M Video Views to this content that is amplifying the message of MAKERS Conference. Our audience particularly loved the coverage of Bernice Dapaah, a woman from Ghana who makes bamboo bicycles to help underprivileged girls get to school and Gabby Rivera, Marvel’s first ever Latina comic writer who helped create one of the leading Latina superhero characters, America Chavez.

Media

Video for In The Know x Makers Conference

Produced by

In The Know

Links

Entry Credits

About the Shorty Awards

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