9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Snapchat Filter/Lens

This award honors those most effective and creative use of Snapchat filters or lenses by a brand, agency or organization.

Finalists

finalist
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original Series' have continuously increased in number and in popularity. French people are fans of Netflix as much as Netflix is fan of French people! That's why the brand maintains a special relationship on a daily basis on social media. As an innovative b...
finalist
Ash vs Evil Dead - Deadite Delight
Two years ago, fans brought us back. They typed. Talked. Screamed. And wrote to lawmakers to bring back Evil Dead. It worked, so we owe these crazy folks a lot, including more and more of...us. In order to do that we needed to spread into the hearts and minds of more and more people. There's a direct correlation here. More people = more episodes...
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.
finalist
The Daily Show with Trevor Noah Election Snapchat Lens
The main objective of this election Snapchat lens was to raise national brand awareness and drive viewers to The Daily Show with Trevor Noah's Election Night special. In particular, the lens aimed to reach coveted 'millennial' consumers where they are – on Snapchat. Our goal was to rejuvenate The Daily Show's ever-growing young audience as well ...
finalist
The Exorcist – Neck Breaking Snapchat Lens
In 2016, Fox re-invented the classic horror film, The Exorcist.One of the most iconic scenes of the original film involves a possessed child's head spinning a full 360 degrees, with her neck straining and her bones cracking the entire time.Using modern technology, we wanted to allow users to (safely) replicate that moment.
finalist
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

Nominees

JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a part of #TeamJBL. The main goal was to increase awareness of the partnership & drive cultural relevancy for JBL within NBA culture. Additionally, the content needed to increase social engagement for JBL and ultimately drive sales of JBL headphones and portables...
America’s Next Top Model (Season 23) - GLOW, VH1
VH1 wanted to make splash on Snapchat with an innovative and first-to-market Snapchat Lens to be released on the date of the season premiere. The strong branding of America's Next Top Model created a special challenge, as the Lens needed to sustain a chic, fashionable presentation within the limitations of Snapchat's platform requirements. Working with GL...
Jameson Black Barrel x Movember Snapchat Lens
Following Jameson Irish Whiskey's previous successes on Snapchat (the first spirits brand to have a national, age-gated geofilter on St. Patrick's Day), we wanted to utilize the platform again, this time with a custom lens, to drive awareness of Jameson Black Barrel's major partnership with the Movember Foundation while also highlighting the various cock...
Lip Sync Battle Season 3
With our first to market Snapchat lens we looked to exceed app benchmarks, ad awareness and sponsorship association and ultimately drive tune-in with our audience.
Snapchatting #GoldLife
Starbucks Rewards members are obsessed with earning Gold status. So for the launch of the new Starbucks Rewards loyalty program we decided to give everyone a taste of the Gold life by awarding everyone automatic gold status with just one purchase. Our challenge was to leverage Snapchat to raise awareness for the launch of the new loyalty program and the a...
The Rocky Horror Picture Show – Snapchat Lens
In 1975, The Rocky Horror Picture show became a pioneer in audience participation and fan passion. In 2016, Fox re-imagined the show for today's viewer. Along with it, we also wanted to modernize the social experience with the show. We wanted to blend art and technology to inspire people to interact with Rocky Horror like never before. Snapchat's augmente...
The Strain - Strigoi Stinger Snapchat
Our objective was to draw a broader audience, generate awareness, and obtain an impactful presence in the midst of Fall premieres.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.