In 2016, Fox re-invented the classic horror film, The Exorcist.
One of the most iconic scenes of the original film involves a possessed child's head spinning a full 360 degrees, with her neck straining and her bones cracking the entire time.
Using modern technology, we wanted to allow users to (safely) replicate that moment.
By partnering with Snapchat, we created a piece of augmented reality that did just that.
With a combination of motion tracking, graphics, animation, and 3D modeling, we executed the first lens that allowed users to snap their necks, spin their heads around in 360, and share their demonic possessions with all their friends.
The results were scary.
The Lens was seen in Snapchatter's cameras over 34.7M times. From there, it was posted to a Direct Snap or Story over 3.4M times, and as a result, was viewed by Snapchatters over 52.5M times. It outperformed our initial expectations by 5x.
Overall, the total execution reached 35.5M Unique Snapchatters throughout the day!
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