entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Exorcist – Neck Breaking Snapchat Lens

Finalist in Snapchat Filter/Lens

About this entry

In 2016, Fox re-invented the classic horror film, The Exorcist.

One of the most iconic scenes of the original film involves a possessed child's head spinning a full 360 degrees, with her neck straining and her bones cracking the entire time.

Using modern technology, we wanted to allow users to (safely) replicate that moment.

Why does this entry deserve to win?

By partnering with Snapchat, we created a piece of augmented reality that did just that.

With a combination of motion tracking, graphics, animation, and 3D modeling, we executed the first lens that allowed users to snap their necks, spin their heads around in 360, and share their demonic possessions with all their friends.

Results

The results were scary.

The Lens was seen in Snapchatter's cameras over 34.7M times. From there, it was posted to a Direct Snap or Story over 3.4M times, and as a result, was viewed by Snapchatters over 52.5M times. It outperformed our initial expectations by 5x.

Overall, the total execution reached 35.5M Unique Snapchatters throughout the day!

Media

Video for The Exorcist – Neck Breaking Snapchat Lens

Produced by

Fox Broadcasting Company, Snap Inc.

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.