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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 9th Annual Shorty Awards

The Strain - Strigoi Stinger Snapchat

Entered in Snapchat Filter/Lens

About this entry

Our objective was to draw a broader audience, generate awareness, and obtain an impactful presence in the midst of Fall premieres.

Why does this entry deserve to win?

Our strategy for the Snapchat lens was to give users an interactive piece of creative and an opportunity to transform themselves into a strigoi (a vampire creature, The Strain's most iconic villain) as a simple, fun and organic way to engage with the show content. Utilizing Snapchat's 3D rendering and audio/visual recognition technology, we replicated the distinct characteristics that transform humans into the strigoi including worms moving underneath the skin, bloodshot eyes, and a lethal stinger that was built to trigger as users were prompted to open their mouth. Taking a note from the show we included sound design to round out the experience and really bring users into character.

Results

This was the first National Lens for FX which exceeded multiple benchmarks and delivered 33MM premiere day impressions.

Media

Video for The Strain - Strigoi Stinger Snapchat

Produced by

FX Networks

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018