entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Rocky Horror Picture Show – Snapchat Lens

Entered in Snapchat Filter/Lens

About this entry

In 1975, The Rocky Horror Picture show became a pioneer in audience participation and fan passion.

In 2016, Fox re-imagined the show for today's viewer. Along with it, we also wanted to modernize the social experience with the show. We wanted to blend art and technology to inspire people to interact with Rocky Horror like never before.

Snapchat's augmented-reality Lens allowed us to do just that.

Why does this entry deserve to win?

Using Snapchat's Lens product, we transformed users into one of the most iconic characters in history – Dr. Frank N Furter.

Set against the classic Time Warp song, the transformation then allowed users to blow a kiss to their friends. Their lipstick stuck to the screen, shaped just like the famous Rocky Horror lips.

And, as one of Snapchat's firsts, the lens allowed two people to participate at the same time. Fans loved the rare opportunity to blow kisses to and alongside their friends.

Results

More than 3.5 million people used the lens to blow a kiss to their friends. And more than 40 million people saw their kisses.

With so much chatter, Nielsen ranked Rocky Horror as "the #1 most social scripted live special this TV season".

Great Scott, were we happy with those numbers!

Media

Video for The Rocky Horror Picture Show – Snapchat Lens

Produced by

Fox Broadcasting Company, Snap Inc.

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.