10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Snapchatting #GoldLife

Entered in Snapchat Filter/Lens

About this entry

Starbucks Rewards members are obsessed with earning Gold status. So for the launch of the new Starbucks Rewards loyalty program we decided to give everyone a taste of the Gold life by awarding everyone automatic gold status with just one purchase. Our challenge was to leverage Snapchat to raise awareness for the launch of the new loyalty program and the automatic gold status promotion.

Why does this entry deserve to win?

We decided to literally bring the promise of automatic gold status to life with a custom branded lens that literally turned your world gold. The branded lens promoted the new Starbucks Rewards and played a key role in the overall social campaign that celebrated the #goldlife that customers could enjoy as Starbucks Rewards members.


All Snapchat results are confidential.

Produced by

Edelman, Starbucks


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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