Mike is a Group Creative Director at Accenture Song. His career spans both agency and in-house leadership, and he's best known for work that helped define social-first, earned-media creative. At 360i, he repositioned Oreo as an entertainment brand for a new generation and led some of the most celebrated real-time and social campaigns in the industry. That work changed how brands show up in culture and is now taught in college curriculums. His fan-first creative for HBO grew a small design project into a multi-show, multi-network partnership. Beyond the work itself, he's known as a builder: someone who creates creative departments, operating models, and brief discipline from scratch, both at agencies and in-house at AI and tech companies. His current focus is on how AI multiplies craft and taste rather than replacing them.