People can spend hours scrolling down their Instagram feeds, getting lost in the endlessly entertaining amount of content on the platform. And while there are millions of fantastic creators on IG, these 12 went pushed the bar to new heights, using the gram in new and extraordinary ways. Some accounts make us laugh, some make us cry, and some make us wonder what exactly it is we’re looking at. But these innovative and creative accounts stand out from this past year as being the best.

If you’re a brand looking for recognition for your use of Instagram, enter the Best on Instagram Shorty Award.