The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Nicole McLaughlin

Nominated in Instagrammer

About Nicole McLaughlin

Shoe sculptress Nicole McLaughlin is a master of upcycled fashion. An after-hours hand-gluing hobby turned global phenomenon, the former Reebok graphic designer’s Instagram is filled with pics of wearable shoe art. Nicole has earned 250K+ Instagram followers posting sandals crafted from Capri Sun, Haribo gummy bear bags, even a vest made from a ping pong paddle holster. The designer’s skyrocketing success inspired a 2019 self-titled coffee table book of her work, with her upcycled footwear making her a leading name in sustainable fashion. Nicole recently signed on to collaborate with Reebok on a 17-piece sustainable collection made from recycled Reebok material.

Nicole McLaughlin's best work on social