9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling with hung...
#1917LIVE
What if Twitter existed 100 years ago? Just imagine, Russia's Tsar Nicholas II, after signing a forced abdication in March 1917, he reaches—not for his usual cigarette—but instead…his iPhone. Presenting arguably the most ambitious, large-scale LIVE history re-enactment to ever be attempted on Twitter, #1917LIVE is a project that aims to tell the story of ...
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as the official sponsor, Airbnb couldn't buy airtime, we couldn't even reference the Oscars, or mention any of the films in it. We were officially locked out. We had to find another way in, so we turned to the second screen: Twitter. We started with a simple ques...
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round tournament games (including truTV), then take to Twitter complaining about truTV's perceived obscurity and irrelevance. Not willing to be a Twitter target, truTV jumped into these live threads with humor and a self-aware campaign, seeking to co-opt these conve...
Atlanta Twitter
To promote the first season of Donald Glover's ground-breaking series Atlanta, FX was determined to try something different. Instead of using the Twitter account as a traditional marketing tool (posting promotional graphics and tune-in information), FX instead decided to use @AtlantaFX to introduce the surreal, hypnotic, and authentic world of the show. T...
Brexit Means Bloomberg
When the UK voted last June in favour of leaving the European Union, the trajectory of an entire nation, perhaps of an entire continent, shifted on its axis. News out of Britain was now a global story, not a local curiosity. The country's political leaders fell on their swords, and the pound fell on its haunches. Vital, era-defining events started to unfo...
Choose Your Own Adventure: A Power Digital Experience
Finding new and exciting ways to bring our fans into the world of Power is an important element of our digital strategy. Every season we challenge ourselves to find new ways to accomplish that goal. As Power's story has progressed over the years, we have heard our fans make impassioned arguments as to who is right and who is wrong in the relationship betw...
Condé Nast Traveler's Readers' Choice Awards
Condé Nast Traveler's industry-leading Readers' Choice Awards survey is an annual list of the best hotels, airlines, cities, cruise lines, spas, and beaches around the world—all voted by our fantastic readers. Since RCA 2015 resulted in the biggest survey in our history (with 128,000 participants and tens of thousands of comments), our objective for 2016 ...
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams has been at the core of our messaging, and this film serves as an emotional demonstration of how a father's careful protection enabled his son to pursue his dream. It's a grounded story that highlights the fearless confidence that comes from having just the right protection, and it serves as a th...
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Twitter account. By straightforwardly using the platform as a user would (i.e., with natural language, awareness of current and relevant events and pop culture, a brisk and off-the-cuff style and response time, not pandering with outdated advertisements or pro...
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed millennials organically engaged in Twitter conversations about late-night snacking on Nestlé Drumsticks, they saw a deliciously fun opportunity.Reinventing traditional content strategy, the brand created a Twitter campaign that invited millennials to #GetConed a...
Hedonism II #HedoCurious Twitter Q&A
Hedonism II, a clothing-optional lifestyle resort in Negril, Jamaica has been in operation for 35 years. During this time, it has attracted a very niche community of repeat guests, many of whom are an older crowd of "lifestylers" (also known as swingers) who tend to keep the resort a secret. Because of this, Hedonism II developed a reputation for being sa...
Jack Link’s “Twitter Beef”
The objective was to raise awareness for Jack Link's in a creative way through organic engagement on Twitter. We felt that Twitter's strength, as a platform, lies in its ability to take the pulse of what's relevant in any given sphere, at any given moment. This versatility was crucial to keeping Jack Link's content as fresh as possible, and it's why the p...
Logitech and the Daily Trending Content
Logitech has built a strong legacy that is widely known for its innovation in mice and keyboards. But after more than 35 years of positioning ourselves as an industry leader in this space, we have expanded into several new categories across music, gaming, tablets, smart home devices and more - and we have a fun, vibrant brand personality to go with it. A...
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of offering $1M in scholarships to the next generation of innovators, creators and dreamers. It's a one-of-a-kind opportunity to support the "other kid," whose passions and aspirations may not fall into "academic" or "athletic" qualifying categories of tradition...
Marriott Rewards #MRpoints
Marriott Rewards' vision was simple: Create raving brand fans through frictionless experiences powered by tech, allowing the program to recognize and reward members on Twitter in real-time. 1. Create a network of brand advocates, increasing organic word-of-mouth via social media 2. Recognize and reward members where they naturally spend their time...
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices while watching TV (eMarketer, 2017). More channels and screens for consuming content have made it more difficult than ever before for brands to make an impact.Old Spice teamed up with Von Miller, star Denver Broncos linebacker and Super Bowl MVP, to demonstrate ...
Rachael Ray Nutrish Twitter
Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to drive awareness of the product and 2) increase engagement with the brand's followers.
Rare Country Awards Drive Nearly 1 Million Fan Votes
Cox Media Group wanted to drive attention to its Fans 1st Media lifestyle division, Rare - and specifically its vertical Rare Country, which is dedicated to all things country music. They decided to create the first-ever, fan-voted "Rare Country Awards" in an effort to introduce themselves to a larger audience of country music fans and to increase RareCou...
Road to College
To inspire college-bound students to start planning TODAY, and position Wells Fargo as a source for tips, tools and help.
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to its prices, punctuality, services, etc. Moreover, due to instability in the region, tourism in the country had decreased, affecting sales.Our aim was to enhance affinity, and increase consideration to purchase by presenting Royal Jordanian as a responsive a...
Sonic / Eggman Twitter Takeover
Objective: Generate awareness, buzz, and social engagement around Sonic the Hedgehog's 25th Anniversary with an attention-grabbing Twitter stunt, worthy of standing out on a social channel known for its overall epic-ness.
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
Sharknado. That's right, it's a tornado made of sharks, so getting to higher ground won't save you, and like most of the cast, you'll probably die. Or if you're lucky, survive, but have your arm chomped off. #AprilLives.In 2013, the made-for-television comedy disaster film debuted on Syfy Network and although was widely considered a TV ratings bust, Shark...
The Twitter Debate
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With the Mastercard-sponsored British Open on the horizon, the company wanted to create a more personal and priceless connection with golf fans, a key audience that spends 12x more annually than non-golf fans.The campaign objective was to increase brand perceptio...
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Super Bowl. Unlike our competitors, who pay millions of dollars to advertise during the biggest sporting day of the year, Pabst Blue Ribbon challenges traditional advertising efforts with offbeat humor and smart social media. Our goal for 2016 during SB50 was t...
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in each of those shows, the award goes to the musician, not the fan group. For the 2016 iHeartRadio Music Awards, iHeartRadio decided to give a face to the fans behind the artist's success and put the control and the victory of the Best Fan Army Award in the hand...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.