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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Logitech and the Daily Trending Content

Entered in Twitter

About this entry

Logitech has built a strong legacy that is widely known for its innovation in mice and keyboards. But after more than 35 years of positioning ourselves as an industry leader in this space, we have expanded into several new categories across music, gaming, tablets, smart home devices and more - and we have a fun, vibrant brand personality to go with it.

At Logitech, we see every day as a new opportunity to showcase our personality and large product portfolio through social media, where through daily trending topics we can engage consumers with interesting (and timely!) content. Each day, our team sets out to make Logitech relevant within daily social trends by injecting ourselves into the conversations our fans are having, with creative content that consumers will want to engage with.

Why does this entry deserve to win?

To keep Logitech top of mind in the fast-paced world of social media trends, we first set our eyes on Twitter to delve into conversations that are happening in real-time. Whether it's a trending hashtag or current event in pop culture news, we're on top of it - seeking a creative way to intersect our brand and products to these daily trends. Can you imagine tying together Beyonce's pregnancy announcement with computer mice? Groundhog Day and Winona Ryder with a company that spans computer accessories, gaming products, smart home devices and then some? We imagined it. Did it. And engaged with our fans by taking a unique moment in time and inserting Logitech into relevant conversations, and more importantly, doing it in a timely and creative fashion.

Within hours of Beyonce's announcement that she was pregnant with twins, our team bumped heads and posted what would be Logitech's top tweet of all time. Taking advantage of a global pop culture moment, we tied the news back to our brand by (jokingly) claiming that we'd rename our colorful M535 mice after Beyonce's children - the blue one, of course, being Blue Ivy.

Groundhog Day happened to fall after the SAG Awards, otherwise known as the weekend that Winona Ryder's facial expressions became an internet meme sensation, so we combined the two to make an epic Twitter post: "#tfw science is censored and #PunxsutawneyPhil is trusted as fact. #GroundhogDay." Fans were so enthused by the killer combination of groundhog and celebrity humor that we received comments noting that they bought new computer accessories from Logitech "just because" of the tweet.

To celebrate May 4th, Star Wars Day, we altered an image of our Logi Circle, a home security camera, to look just like the Death Star. And who doesn't like Star Wars?

While we have proven to be able to insert ourselves into big conversations happening in the realm of celebrities, we have also seen success with hashtags that may not be tied to pop culture but still just as relevant. Think #NationalWaffleDay, #TeacherAppreciationWeek and #WorkingParentsDay.

In order to really show how we've successfully injected our brand into daily trends, we've provided accompanying links to some of our best performing posts.

Results

Time and time again, Logitech's Twitter posts centered around daily trends continue to be some of our best performing content. Our fans are highly engaged by the compelling imagery and copy, coupled with hot topics occurring around the globe.

It's very simple. Twitter never stops. Trends never stay. Being able to tie Logitech and its products to daily trending topics and pop culture moments has allowed us to three key things: keep our brand top of mind in moments we may not otherwise be able to; engage with consumers through fun, unique content; and showcase both our products and brand personality in a way that is on-trend, humorous and human.

Media

Produced by

Logitech

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.