entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Rachael Ray Nutrish Twitter

Entered in Twitter

About this entry

Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to drive awareness of the product and 2) increase engagement with the brand's followers.

Why does this entry deserve to win?

By tapping into what Twitter does best — trending, real-time content — we were able to serve up relatable tweets with a clever and authentic nod to Nutrish and its products. Leveraging pop culture moments, the playful nature of pets and a targeted media buy on Twitter, Nutrish was able to place timely brand messaging in front of a highly qualified audience. Twitter was just one piece of an integrated, omni-channel marketing strategy that showcased how well Nutrish understands pet parents.

Results

Nutrish received over 13 million impressions with an average engagement rate of 3.09% — nearly double the industry standard. Not only did Nutrish increase its following, but it also inspired consumers to actively engage with the brand and its content in a positive way.

Media

Produced by

Moxie, Twitter, Ainsworth Pet Nutrition – Rachael Ray Nutrish

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.