9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. In order to reach them and continue to engage their fandom, our overarchi...
64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty
With domestic pickups seen as the industry standard, the all-new 2017 Nissan TITAN had a lot to prove in the highly competitive truck market. Nissan did just that by giving the lineup a bold 5-year / 1...
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activision infiltrated the best-selling game of 2015, Call of Duty: Black Ops III, to engage gamers directly...
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled...
Anytime Fitness Franchise-Wide Mass Publishing
Anytime Fitness may be the largest, fastest-growing health and fitness franchise in the world, with gyms in all 50 states and Canada (including 24 other countries), but it has an awareness problem with...
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
CNN's vision is to be the worldwide leader in mobile and video news storytelling. Continuously looking for new ways to connect with their audiences, CNN wanted to create a unique experience for fans a...
Capitalizing on Consumer Shopping Shifts: Social Media Drives Dealership Visits
Reconciling corporate and local marketing objectives is a challenging proposition in the automotive industry. It's difficult to find strategies that allow the brand to support massive numbers of local ...
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M fans. For the Season 6 red carpet premiere, HBO decided to reach this audience. Live.
Geeking Out With Arby's
In September 2015, brand sentiment for Arby's was -8%. Our goal was to not only elevate that historically low number, but to also propel the brand to the forefront of the QSR category — an extremely cl...
Hasbro Facebook Live
Anyone can go live but how do we offer fans something truly unique? Our goal was simple, turn over our brands to our 14MM fans and watch what happens…live. What happened? Eggs got smashed on Hasbro Gam...
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commercials that highlighted that "special moment" when buyers fall in love with their soon-to-be new Hondas....
IHOP
In 2016, there was a lot of noise about breakfast from multiple different players, utilizing multiple platforms. We sought to use Facebook's reach and targeting capabilities to cut through the noise a...
Marriott Rewards Facebook Lead Gen
Marriott Rewards' vision was simple: Acquire new members through frictionless experiences powered by tech, allowing users to seamlessly join the loyalty program without ever leaving Facebook. Cr...
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you were sixteen. The 911 is the car you dreamed of. Many of us even had a poster of it on our bedroom walls...
Put Your Profile on the Line
As an official sponsor of the NFL, Hyundai wanted to let everyone know that we're fans too. And since Better Drives Us, we wanted to create something that would make the actual fan experience better⎯al...
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowskis, of Matrix fame. The show was a hit, thanks to its tremendous production value, complex relationshi...
The Strain
To promote the third season of the high concept horror series The Strain, FX aimed to create a campaign that highlighted the show's visceral nature, but also integrated a solid dose of humor. The goal ...
Thomas & Friends: The Great Race Cinema Launch
Showcase Cinemas had high expectations and ambitious goals with less than 2 months until movie launch: 1. Drive ticket sales for the launch of the new Thomas & Friends: 'The Great Race' movie and most ...
USA Track & Field Olympic Facebook Campaign
USA Track & Field's (USATF) social media objectives during the ten days of 2016 Olympic Games' athletics events (August 12 – 21) was to increase followers and engagement on Twitter, Instagram & Faceboo...
Wake The Mick Up Using The Facebook Canvas
In 2016, Fox launched The Mick, a new comedy that starred a crass anti-hero named Mickey, played by the hilarious Kaitlin Olson.To reach fans across social media, we didn't just want to deliver yet ano...
We Are Here
Airbnb unveiled the most significant development in its eighth year history as it moves beyond accommodation with the launch of Trips. Bringing together where you stay, what you do and the people you m...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.