entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

IHOP

Finalist in Facebook

Audience Honor in Facebook

About this entry

In 2016, there was a lot of noise about breakfast from multiple different players, utilizing multiple platforms. We sought to use Facebook's reach and targeting capabilities to cut through the noise and talk to the right people, with the right message, at the right time. Our goal was to get their attention, get them to engage, and get them to keep coming back for more.

Why does this entry deserve to win?

Facebook is at the center of the IHOPĀ® social media ecosystem; it's the brand's "social ground zero." We use a mix of organic and paid tactics to break through today's cluttered space with emerging formats like Facebook Canvas, and tailored storytelling to reach and engage with each one of our guests. By leveraging Facebook's mass reach, new technologies and versatility as a platform, we aim to insert IHOPĀ® into our fans' feeds and drive cravings to result in visits.

Results

2016 was, by far, our best year yet. We received 19.6 million total video views, engaged with more than 18,000 fans on one iconic livestream, and outperformed our competitors through use of new technology like Facebook Canvas & 360 videos. The Facebook landscape is evolving and we are evolving with it to reach every one of our 3.6 million fans and drive them into restaurant. All day, every day.

Media

Video for IHOP

Produced by

MRM//McCann, IHOP

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.