3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

From the 9th Annual Shorty Awards

USA Track & Field Olympic Facebook Campaign

Entered in Facebook

About this entry

USA Track & Field's (USATF) social media objectives during the ten days of 2016 Olympic Games' athletics events (August 12 – 21) was to increase followers and engagement on Twitter, Instagram & Facebook through both organic and paid posts. The goal was to increase following by 5 percent, increase impressions by 100 percent, and increase engagements by 500 percent.

Most successfully, USATF developed and implemented a strategic Facebook (@USATFfans) campaign to boost metrics and expand the organization's relevance and reach, capitalizing on the positive momentum surrounding Team USA.

Why does this entry deserve to win?


*Metrics via Sprout Social (see separate report)


Produced by

USA Track & Field


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city