8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Use of Social Media for Television

In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

American Dad's Roger Smith for President My name is Roger Smith and, as soon as I find my pants, I’m running for president. Of the United States. Of America. I’ve got some solutions to the nation's problems that I’ve been been developing ever since lunch. Fight unemployment: Deport the poor. This is the bold plan we need. Other candidates say they don’t care about the very poor. ANYone...
Live Twitter Feed in a Magazine For CW’s 2012 Fall Launch, we introduced the first-ever Live Twitter Feed in a Magazine. By adding an active 3G data chip to thin digital video screens pull in a live feed of tweets from the CW Television Network. The targeted insert ran in the October 5th, 2012 issue of Entertainment Weekly. For the first time ever, technology has reached a...
WWE's Social Integration on WWE Raw and SmackDown For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But the advent of social m...
Suits Recruits This past summer, USA Network launched Suits Recruits, a multi-platform interactive social game which took fans on a journey through a power struggle erupting between Pearson and Hardman, the two founding partners of the firm featured in USA’s number one original scripted program Suits. The unparalleled five-week immersive experience engaged fan...
Copper Mugshot Yourself Mugshot Yourself, is a web app that takes your photo and uses advanced Fast Image Replacement technology to blend it with vintage mugshots from the 19th century to create someone new but also recognizably you. Created by BBC America along with social media agency Social Bomb and technologist Kevin Slavin, Mugshot Yourself used an advanced techn...
Live TV Social Integration: Telemundo Decision 2012 With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-language broadcast network on social media on election night and ranked fifth nationwide among broadcast networks, cable and programs regardless of language. The hashtag #YoVote (IVoted) was promoted throughout the campaign and proved very successful ...
Comedy Central's Stand-Up Month Comedy Central's annual tradition of Stand-Up Month usually consists of online showdowns, smackdowns, trash talks and weeks of voting. In January 2012, we did something different. Instead of casting digital “votes," fans were invited to engage with a Facebook app that would allow them to watch videos from their favorite comedians and then “like" them on F...
Ink Master: Skin in the Game Ink Master: Skin in the Game was a digital companion to Spike's Tattoo competition show, Ink Master. Each week we gave the audience the responsibility to declare who deserved to win the Ink Master elimination challenge. After brushing up on the judging criteria in "Peck's Corner" users could click and zoom into each elimination tattoo in our high resoluti...
Nickelodeon's The Legend of Korra: Korra Nation From 2005 to 2008, Nickelodeon aired Avatar: The Last Airbender. At the show’s conclusion, Avatar fans were a formative group across the web, enthusiastic and vocal about their love for the show. In winter 2011, fans got what they wanted when plans for the next iteration of Avatar were cemented. The new Legend of Korra spinoff was set for an April 2012...
Nickelodeon's 2012 Kids' Choice Awards This past March, Nickelodeon celebrated its 25th Kids’ Choice Awards. Fans cast a record-breaking 223 million votes, up 11% from 2011’s record of 200 million. To get to that astounding number, Nickelodeon’s marketing team developed a social media campaign with two goals. First, extend voting to new platforms to increase votes and chatter. Second, leverage...
WGN America "How I Met Your Mother" Social Campaign Chicago-based TV station WGN America was looking to boost ratings with a younger audience. Although it refreshed its content with shows such as “South Park" and ‘Entourage," its ratings were lagging. Story’s challenge was to drive offline behavior—namely, tune-in—by developing engaged online communities. Story approached WGN America with a focused plan...
My Big Redneck Recliner Leading up to the third season of "My Big Redneck Vacation," Country Music Television approached Carrot Creative looking for a way to drive viewers to watch the season premiere. To amass interest, Carrot wanted to offer the ultimate viewing experience for the show's fans. Our idea: My Big Redneck Recliner. We imagined and created a chair that fans of ...
Duck Dynasty Season 2 Premiere Campaign Duck Dynasty had a strong and growing presence in social media. Our Season 2 campaign aimed to give audiences a chance to connect directly with the Robertson family and become the #1 most talked about show on Facebook in 2012. Our campaign began with our first ever Google+ hangout, identifying six superfans and providing them a once in a lifetime opp...
Discovery - Moonshiners Season 2 In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around the premiere of the second season of Discovery’s Moonshiners, by creating the first-ever tweet-powered moonshine distillery. By tweeting @Discovery #moonshiners and hashtagging ingredients, flavor profile, and packaging, fans and moonshine enthusiasts could i...
Discovery Channel's Shark Week Discovery Channel’s Shark Week 2012 marked the hallmark summer programming event's 25th anniversary. The social media strategy aimed to bring viewers closer than ever before to these fascinating creatures, which have been captivating audiences every summer for 25 years. Over the last few years, fan response to Shark Week on social media has been unprecede...
Regular Show: The Ultimate Villain Smackdown Cartoon Network took fans on a three-week voting experience to unveil the “Baddest Bad to ever Battle Mordecai and Rigby" from September 11 through September 28, 2012. Week one (Round 1) began with 8 of the “baddest" Regular Show villains paired up against each other. Cartoon Network posted an image of the villain and asked fans to “like" the villain th...
MTV EMA Social Media Social media was totally integral to the 2012 MTV EMA campaign to drive buzz and tune-in. Music fans—and artists—across the world responded in a big way! - Fans who followed the official MTV EMA Facebook and Twitter accounts got breaking news like talent announcements, plus frequent prompts to vote–and they could vote directly on Facebook. - During t...
HBO Connect HBO’s programming has always been inherently social. HBO Connect was created to serve as a social destination that would continue the tradition of “water cooler" conversation in today’s digital world. HBO Connect provides a slick and sophisticated way for fans to interact with talent, unlock exclusive content, see what others are saying, and participate...
VH1 on Tumblr VH1 is more than a TV network. The brand itself is a bold and successful mash-up of music,pop-culture and nostalgia, a high-energy hub where everything is “more" – more fun, more bold, and more exciting. VH1.Tumblr.com brings all of the individually celebrated VH1 properties and ideas together for consumers to indulge in and claim ownership over—it’s...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards ceremony will be held April 2016 in NYC and will be live streamed internationally.