For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But the advent of social media and WWE’s aggressive integration of social media into our shows provides a viewing experience unmatched by any other weekly episodic show. Through the use of our branded WWE mobile application, our production/content team provides supplemental information and video throughout the show’s commercial breaks. Social media, incorporated in all levels of our product (even show names), has been and will continue to be an important part of our overall fan experience.WWE’s initial foray into weekly television began on January 11, 1993, when the first episode of Monday Night Raw aired. Twenty years and more than 1,000 episodes later, Raw stands alone as the longest-running weekly episodic television show in history and WWE’s flagship program. Alongside live pay-per-view events and two pre-taped programs, Monday Night Raw or WWE Raw is the main vehicle in which our fans are able to connect with our product. WWE’s mobile application and our second-screen experience, WWE Active (previously #RAWActive), lead our social efforts. In addition to showing exclusive backstage content and fan polls and tweets, WWE Active serves as the platform by which fans can actually control the direction of the show and the outcome of specific storylines. Throughout the show, an on-screen personality, whether it be commentator or wrestler, will give the fans a choice of who will participate in the main event of the show, with selection based purely on the results of a poll of fan participation. Fans are able to see who is leading the poll and what trends they have started on Twitter based on the number of votes tallied. Major announcements are announced via a number of mediums, too, including Twitter and Tout, a video-sharing service used by all of our Superstars and Divas. For example, Vickie Guerrero, the on-screen Managing Supervisor of Monday Night Raw announced a match that would happen on the Feb. 19 episode of the show. Fans who followed her and WWE on Twitter at @ExcuseMeWWE got an exclusive insight the show before her tweet was shown on TV. We show our socially active fans that we enjoy their participation and constantly work to ensure they are engaged in our product as opposed to passively consuming it.
http://www.wwe.com/videos/social-media-takes-over-smackdown-next-friday-at-87-ct-on-syfy-26093965 http://www.sescoops.com/smackdown-social-media-score-up-51-latest-backstage-fallout-video/ http://www.wwe.com/videos/playlists/social-media-smackdown-highlights-march-1-2013
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