Ink Master: Skin in the Game was a digital companion to Spike's Tattoo competition show, Ink Master. Each week we gave the audience the responsibility to declare who deserved to win the Ink Master elimination challenge. After brushing up on the judging criteria in "Peck's Corner" users could click and zoom into each elimination tattoo in our high resolution viewer. Then they could cast there vote for whom they thought best followed this week's criteria -- and share those votes to their social media. Weekly voting culminated in the live season finale where it affected who ultimately was crowned Ink Master. The experience was optimized for desktop, tablet and mobile devices.Skin in the Game let fans become an integral part of the show by allowing them to become a "4th Judge". This created a breakthrough multi-platform experience which extended the show's content beyond the television to a digital platform.
Note: Voting is closed on for the site as the season has concluded but the gallery voting view is still available.
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