With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-language broadcast network on social media on election night and ranked fifth nationwide among broadcast networks, cable and programs regardless of language. The hashtag #YoVote (IVoted) was promoted throughout the campaign and proved very successful in encouraging Latinos to register and vote in the elections. Telemundo combined its Twitter, Facebook and Google+ accounts to engage the Hispanic community with record-breaking prime-time election coverage, increasing their viewership by +30% from 2008 Election coverage. The social campaign powered by Telescope, delivered real-time audience interactivity measuring the social pulse on the night with a live Tweet-o-meter measuring the tweet race between Obama and Romney, up-to-the minute curation of tweets and live integration to air. Election Night created a lot of noise on 6th Nov 2012. Telemundo’s campaign got to the pulse of social conversation and views of the Hispanic community, a community that helped define the outcome of the 2012 Election. The social campaign empowered the Latino community to participate on election night, giving them a platform to share who they voted for and discuss key election issues through videos, photos and comments, all pushed live to-air. Telemundo Election Night, ‘Decision 2012: Noche de Elecciones’ was ranked #1 among Spanish Language networks and #5 on Trendrr’s Social TV chart for Election Night, November 6, 2012 – surpassing longtime Hispanic competitor Univision for most social TV programming on the night of the 2012 Elections. The event required live, up-to-the-minute curation of high-capacity traffic with record-setting volume. Telescope’s Connect platform captured all information in real-time, providing the Hispanic community with relevant and immediate data during the election. Telemundo offered the most compelling real-time social experience for viewers integrating them into the live TV experience through social conversations, social data, real-time Twitter polling and SMS. ‘Pulso Hispano’ featured two additional interactive components on screen: a ‘Tweetometer’ of Obama-related Twitter activity versus Romney-related Twitter activity and a topical SMS polling with real-time, graphically represented results. Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, with the newly added 360 conversations. The campaign garnered fantastic results: Telemundo’s primetime election night coverage on Tuesday, November 6 posted strong gains over the network’s 2008 election night coverage among key demographics, up +30% among total viewers (persons 2+) (927,000 vs. 711,000) and +24% among adults 18-49 (427,000 vs. 343,000), according to Nielsen. Telemundo partnered with Telescope Inc to power all mobile and social components of the campaign and the broadcast graphics solutions were delivered through an integration with Chyron.
http://www.youtube.com/embed/aKrCNvkiqZk http://www.slideshare.net/slideshow/embed_code/16932650 http://msnlatino.telemundo.com/informacion_y_noticias/Elecciones/videos (all Decision 2012 videos) http://msnlatino.telemundo.com/informacion_y_noticias/Elecciones http://msnlatino.telemundo.com/informacion_y_noticias/Elecciones/video/elecciones-2012-1-27/aeb69950-b7c1-41e6-8e6d-b6081b74c7e5 (Pulso Hispano begins at 4:18. Tweets on-air behind the host begin at 5:44.)
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