Shorty Social Good Awards

We are now accepting entries for the Shorty Social Good Awards. Regular deadline to enter is August 31st, 2016.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 5th Annual Shorty Awards Best Overall Brand Presence on Facebook

It’s pretty much a given that every brand has a Facebook Page, but it’s still rare to find a brand using its Facebook Page in a meaningful way. This category honors brands that use their Facebook Page to provide their customers engaging content and interaction, encouraging more participation and likes, and deriving business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand’s year-round presence. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

finalist
Grammarly
Grammarly’s goal is to improve communication among the world’s 2+ billion native and non-native English writers. In addition to providing more than 3 million registered users with our automated proofreader -- which corrects contextual spelling mistakes, checks for more than 250 common grammar errors, enhances vocabulary usage, and provides citat...
finalist
WGN America "How I Met Your Mother" Facebook Campaign
Chicago-based TV station WGN America was looking to boost ratings with a younger audience. Although it refreshed its content with shows such as “South Park" and ‘Entourage," its ratings were lagging. Story’s challenge was to drive offline behavior—namely, tune-in—by developing engaged online communities. Story approached WGN America with a f...
finalist
Dr Pepper Facebook Program
2010 and 2011 were historic years for Dr Pepper, but the beginning of 2012 was another story. Growth had slowed. Peppers weren’t engaging like they used to. Facebook had changed and we needed to change, too. So we hit the reset button. Knowing that Pepper fans were increasingly interacting with us on their phones and that imagery was key ...
finalist
Cartoon Network Brand Presence on Facebook
2012 was an exciting, transitional year for Cartoon Network’s Facebook page. After reaching the 10 Million Like milestone in mid-2012 and experiencing growth averaging a million Likes per month, focus shifted from fan growth to having fun with the passionate and enthusiastic community members. Providing engaging content in a distinct brand voice...
winner
Maybelline New York Digital Strategy 2012
Maybelline New York is a well renowned brand well loved by women all over the world. Despite a rise in the competition in the cosmetics market in India, Maybelline New York dominated the digital space in 2012 with spirited campaigns across Facebook. We worked towards an idea that was clutter-breaking in the cosmetics category to get women on our...
finalist
Game of Thrones Facebook Page
The Game of Thrones Facebook page is an extremely popular fan destination, which engages the community with its unique voice. Going into Season 2, the page launched with special features and an engagement strategy designed to sustain accelerated growth in season and beyond. Beginning 3 months in advance of the Season 2 premiere, HBO launched...
finalist
Purina: The Petcentric Moment Studio
Petcentric by Purina is driven by the notion that life is better with pets, and they needed to share this message. To get into peoples’ social feeds, they needed a completely new and clever strategy. Petcentric engaged the Deep Focus Moment Studio, the agency’s creative newsroom for hire. Its real-time social creative production team generate...
finalist
WWE's Facebook Page Network
The NFL, the NHL, ESPN, Marvel and Yahoo: What do each of these brands have in common? None of them has more followers on Facebook than WWE. Three hundred and sixty-five days a year and 24 hours a day, WWE provides up to the minute content for more than 11 million Facebook fans. WWE’s Facebook page gives fans a place to be interactive and t...

Nominees

Adobe Photoshop Fans Make Creativity Count
When a Photoshop customer boots up the software for the first time, she or he is presented with a blank slate and the potential for limitless creativity. The ever-evolving nature of the software creates a demand for an outlet where customers can be educated and inspired on a platform that encourages participation and product feedback. The Photoshop F...
BP America: Transforming a Brand Through Community Engagement
We’ve harnessed the power of Facebook, Twitter and YouTube to demonstrate BP’s ongoing commitment to the Gulf of Mexico, while establishing a fresh narrative regarding the company’s investment in America and how it provides safe, reliable energy in the US. As a result, we’re setting the standard for community management by advancing a proactive strategy t...
BP Team USA: Using Social to Win Gold
At the Vancouver 2010 Winter Olympics, BP announced its long-term sponsorship with the USOC and Team USA, which would extend through the 2016 Summer Games. As BP continued to work diligently in the Gulf of Mexico, it remained committed to its sponsorship with Team USA and its athletes. For the London 2012 Summer Games, BP sponsored nine Olympic and Paraly...
CAPRICHO on Facebook
In 2012, CAPRICHO’s Facebook page ceased to be an automatic news feed and began to offer exclusive content increasing the interaction with the reader. It went from 500 thousand to 2 million fans: it is the largest fansite of Editora Abril and the largest teen magazine community in the world. CAPRICHO’s Facebook page represents the hard work that the b...
Chicken of the Sea - Mermaid
After rebranding the Chicken of the Sea Mermaid and immersing her in the social landscape, 2012 was a year of continued brand presence and growth. We aimed to increase our fan base while focusing on engagement throughout the year to ensure maximum reach when announcing Chicken of the Sea’s newest product in the fall.Throughout 2012, the Facebook fan base...
Cigna Go You on Facebook
Cigna was an unknown brand in the low-interest category of health insurance. We set out to change that by shifting its message away from healthcare clichés to something different: encouraging people to be true to themselves, because nothing is healthier than that. With all media driving to our GO YOU Facebook hub, we prioritized lightweight, engaging cont...
Fresh Step Litter
At Fresh Step, we’re all about celebrating what’s real about cats –and engaging our consumers in a way that’s fun, playful and real. The magic behind Fresh Step’s success on Facebook is our ability to create content that fans want to see and feel compelled to engage with. Over the past year, we have managed to increased overall page engagement by 142% (no...
Green Mountain Coffee
The Green Mountain Coffee® Facebook community is rapidly growing with over half a million new fans last year, and that doesn’t include the personal engagements we see on a daily basis. Green Mountain Coffee® fans are eager to discuss their favorite variety, the people in their brew crew, and where they love to enjoy a cup. These fans are a spirited, savvy...
Hot Pockets
In early 2012, Hot Pockets was a brand with high awareness and low relevance. Having a young male demographic as our target, we wanted to create a place where content would always be rich and engagement would always be high. In just one year, we launched 4 very different yet successful and engaging campaigns with robust content that have kept our fan grow...
Jeep Facebook Presence
We’ve always known Jeep fans to be passionate about their vehicles, but we’ve been able to see this passion in action throughout 2012 on the Jeep Facebook page. We understand that connecting with and engaging the audience on a day-to-day basis is equally as important as the larger promotions. These day-to-day activities that fans come to expect, like Mudd...
Jersey Mike's Subs
Jersey Mike's Subs promotes online without coupons, giveaways or freebies. They don't speak to their customers, they talk with their community. This year at GLOW, we worked with Jersey Mike's to take the page from less than 1,000 people "talking about this" with very little strategy, to an increase of nearly 1,000%, a lasting strategy, and an increase in...
Just Another Day
Dia% is a low cost mid-market with an aggressive in neighborhood store strategy focusing in São Paulo state, fighting with Brazilian and international brands that are present all over Brazil. Due to this positioning the brand needs to have lots of small stores to be present in as much as possible neighborhoods. To keep low costs the in store experience is...
Kingsford Charcoal Fires Up Facebook
Barbecuing over an open flame is the oldest cooking method known to man. At Kingsford, we’re all about savoring the entire experience – the smoke, the sizzle, the family and friends…and the endless debate over the particulars. Since 2010, we’ve been regaling our Kingsford Facebook fans – from the rookies to the pitmasters – with topical memes, genuine...
Mormon.org
2012 was called the “Mormon Moment" because of high-profile Mormons and Mormon themes appearing in politics, sports, pop culture, and, yes, even religion. Being at the forefront of public consciousness drew great interest to the beliefs and members of the Mormon Church. Rather than allow others to define us, we set out with this campaign to ensure that pu...
Peanuts Worldwide (Snoopy): Facebook
Snoopy, the iconic character created by Charles Schulz joined Facebook to create a community for life long Peanuts fans to engage with The Peanuts Gang, and to introduce the brand to a new audience. By creating custom share-able images, coloring classic strips, and promoting new Peanuts products, Peanuts Worldwide is successfully using Facebook to increas...
Sheetz Convenience Stores
Sheetz is a kicked-up convenience store with over 435 locations across a six-state footprint throughout the East Coast and Midwest. Known for its Made-to-Order food and drinks, Sheetz offers a huge variety of sandwiches, subs, wings, salads, appetizers and more available 24/7 along with their convenience items and high quality gasoline. Sheetz has a la...
Shell Corporate Facebook Page
The way companies like Shell communicate, influence and manage brand and reputation has fundamentally changed over the past five years due to progress in social media and mobile technology. Customers, stakeholders, and citizens now have very high expectations for companies to communicate with and engage them in more open and transparent ways. From a c...
SodaStream Facebook page
In 2012, SodaStream made a strategic decision to increase its Facebook brand presence in order to fuel advocacy in the United States market. The SodaStream Facebook page has been the hub of all the brand’s social activity— from fan-only offers with record-breaking redemption rates to viral videos which gained over 5 million views. SodaStream provides ...
TED Conferences LLC
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach – offering two annual conferences, an award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspirin...