In 2012, CAPRICHO’s Facebook page ceased to be an automatic news feed and began to offer exclusive content increasing the interaction with the reader. It went from 500 thousand to 2 million fans: it is the largest fansite of Editora Abril and the largest teen magazine community in the world. CAPRICHO’s Facebook page represents the hard work that the brand put forth in social networks in 2012. At the beginning of the year CAPRICHO restructured and redefined its specific goals for each social network, while coherently integrating them all under the CAPRICHO brand. This video made earlier this year tells a bit about this story: abr.io/CAPRICHOfollowme CAPRICHO’s pledge is to make a girl’s adolescent years the most extraordinary time of their lives and to be present in their most important moments. With that in mind, for the last ten years, CAPRICHO, which began as a magazine for the adolescent girl, has been broadening its presence within the teen spectrum. Today the brand carries an important line of licensed products, as well as an annual event that brings together more than10 thousand girls. CAPRICHO also has an important online presence. With 72 million monthly page views and 5.5 million monthly unique visitors, www.capricho.com.br is the largest teen magazine website in the world. It became synonymous with fashion, beauty, lifestyle trends, and entertainment information for adolescent Brazilian girls. CAPRICHO’s commitment is also reflected in social networks: the brand has almost 1.6 million followers on Twitter and 133 thousand on Instagram. But Facebook is its most relevant platform with 2 million fans, 1.7 million ‘people reached’ and 87 thousand users ‘talking about’ CAPRICHO daily. Facebook.com/capricho curates content for Brazilian girls ages 13 to 17. Besides nurturing their dreams (http://www.facebook.com/media/set/?set=a.10152055988190252.902575.49941245251&type=3 ), and sharing the joys and sorrows so typical of adolescence (http://www.facebook.com/media/set/?set=a.10151144443095252.794326.49941245251&type=3 ), CAPRICHO’s Facebook page produces and selects the best news and services (http://www.facebook.com/media/set/?set=a.10151664319540252.856894.49941245251&type=3; http://www.facebook.com/media/set/?set=a.10152393603515252.953077.49941245251&type=3; http://www.facebook.com/photo.php?fbid=10152362982755252&set=a.10152362982450252.948875.49941245251&type=1&theater; http://www.facebook.com/photo.php?fbid=10152529958270252&set=a.10150177125150252.432375.49941245251&type=1&theater ). A popular article can reach more than ten thousand likes and hundreds of comments. Such involvement has made CAPRICHO’s Facebook page a powerful platform for interaction with the reader. Brazilian teenage girls are on Facebook. And they all follow CAPRICHO.
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