Snoopy, the iconic character created by Charles Schulz joined Facebook to create a community for life long Peanuts fans to engage with The Peanuts Gang, and to introduce the brand to a new audience. By creating custom share-able images, coloring classic strips, and promoting new Peanuts products, Peanuts Worldwide is successfully using Facebook to increase brand awareness and to inform Peanuts fans, both old and new, what's happening with the Peanuts gang. Peanuts has over 1.6 Million Facebook fans, with over nearly 500,000 engagements per week. Posts on the Snoopy Facebook page average over 20,000 "Likes" per post, and over 10,000 "shares" per post. Additionally, content from the Peanuts page are often picked up and included in blogs and websites, as providing commentary on current events.
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