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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

WWE's Facebook Page Network

Finalist in Facebook Brand Presence

About this entry

The NFL, the NHL, ESPN, Marvel and Yahoo: What do each of these brands have in common? None of them has more followers on Facebook than WWE. Three hundred and sixty-five days a year and 24 hours a day, WWE provides up to the minute content for more than 11 million Facebook fans. WWE’s Facebook page gives fans a place to be interactive and to stay informed. WWE’s fans have an outlet for breaking news, content and services they can’t get anywhere else. As the No. 3 most-followed sports brand on Facebook, WWE deserves to win Best Overall Brand presence on Facebook because we continually provide our fans with exclusive news, updates and interactions they can’t get elsewhere. The WWE Facebook page is not only a service to our fans, but also serves as a hub to a network of more than 121 pages with a combined following of more than 97 million fans. WWE sets the tone as far as interacting with sports fans by engaging our fan base with contests, polls, questionnaires and fun facts about our WWE Superstars. In 2013 alone, our fans have shown their support in a big way as we seen more than 4 million new followers for a 4.5 percent monthly gain. In addition to the gain in January: • WWE’s Facebook Page network added 42.5 million fans in the past 12 months, for 83.86 percent YOY gain. • WWE’s main Facebook Page (fb.me/WWE) has 11,237,468 fans, adding 3.69 million fans in the past 12 months, for 48.90% YOY gain. (FanPageList.com, Feb. 6, 2013) As of last month, WWE’s Facebook Page sits as one of the Top 10 “Most Talked About" brand pages on Facebook (Based on user engagement, Feb. 6, 2013). WWE's Facebook Page network has more fans than the NFL and its 32 teams combined. Or Major League Baseball and its 30 teams combined. Not only do we break news and content to our fans, but we also assist our Superstars in getting their WWE related content out to WWE Universe. Seventeen WWE Superstars rank in the Top 100 most followed athletes on Facebook, and 15 rank in Klout.com's Top 100 most influential athletes. Currently, John Cena is the No. 7 most followed athlete in the world on Facebook, and the No. 3 most followed American athlete behind Michael Jordan and Kobe Bryant. He alone has more followers than any athlete from the NHL, MLB, NFL, NASCAR, PGA or UFC.

Why does this entry deserve to win?

http://facebook.com/wwe; http://facebook.com/johncena; http://facebook.com/wweraw; http://facebook.com/undertaker; http://facebook.com/wrestlemania

Media

Produced by

WWE

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.