From the 5th Annual Shorty Awards
Best Celebrity Campaign on Social Media
Celebrities’ massive reach across the social web have made the powerful weapons for marketers to activate as part of a social media campaign. From the Olympics, to the Superbowl, from Twitter chats, to Google+ Hangouts, brands are now working with celebrities to leverage their social channels as much as their real life presence. This awards honors a brand or agency that has launched the most successful social media campaign involving a celebrity.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.