VICE brought Intel together with illusionist David Blaine to create a one-of-a-kind performance piece controlled by the Ultrabook. Blaine chose New York, the city that never sleeps, as the stage for ELECTRIFIED, his first endurance challenge in more than four years, which took place on October 5th through the 8th on Pier 54. Blaine was awake for three days and three nights with no food in a massive interactive globe, surrounded by 1,000,000 volts of electricity emitted by seven Tesla coils. Fans in New York and all over the world tuned in to our livestream, and manipulated the coils to create dazzling arrays through Ultrabook controllers on site, in select cities worldwide and online.Livestream For the first time in David's career, anyone in the world with an Internet connection could experience his performance real time. VICE set up ELECTRIFIED livestreams on Intel.com, and on the world's leading video platforms, including YouTube, Livestream, uStream, LeTV, and the Daily Mail. An interactive experience complemented the live stream, allowing people around the world to explore the event, send David messages, and unlock new camera angles. The ELECTRIFIED livestream was also integrated into Facebook news feeds -- something Facebook users had never seen before. In the end, more than 10 million people in more than 15 countries tuned in during the 72-hour event. Controller/Experiential VICE positioned the Intel-inspired Ultrabook as the gateway for experiencing Blaine's amazing feat. We created an interface that leveraged Ultrabook and MIDI technology, which allowed people around the world to control the intensity, speed and sound of the electricity from the seven Tesla coils. People in Beijing, Tokyo, London and Sydney visited pop-up sites, where Ultrabook controllers were turned on during specific windows of time for curious participants. Special codes turned on pre-programmed patterns, and the keyboard provided a mysterious and amazing point of contact between David and the world. Online Activation VICE and Intel wanted to create an immersive experience to bring Blaine's magic to his audience like never before, both at the event and all over the web. Blaine's fans around the world could read David's thoughts on Twitter and Facebook, interact with him before the event on a IAMA on Reddit, as well as receive digital takeaways by tweeting to @DavidBlaine using the hashtag #ELECTRIFIED and see recap videos from the event on YouTube. The result was over 400 million users engaged over the world's leading social networks.
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