2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Pocket Like It's Hot

Finalist in Celebrity Campaign

About this entry

We needed to capture the hearts and stomachs of college age males across the U.S. The answer was to create a solid presence in music and pop culture by remaking a smash hit. ‘Pocket Like It’s Hot’ was a unique music video food parody of Snoop Dogg’s ‘Drop It Like It’s Hot.’ And for 3 surreal minutes you are taken inside an irresistibly hot paradise.Along with the media press that followed Snoop, we also spiced up the video with the help of comedian Andy Milonakis, WWE wrester Brodus Clay and secured a social following through DeStorm; a digital celebrity with over 2 million social followers. ‘Pocket Like It’s Hot’ was sizzling at over 3 million YouTube views in just 72 hours. And in just 3 short months of running, the music video had over 7 million YouTube views, 821 million impressions and was picked up and covered by countless media outlets both online and offline. It's a video that reached far beyond the target market, increased product sales and ended up becoming a pop culture phenomenon.

Media

Produced by

Threshold Interactive

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.