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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Nigel Barker and Nissan Introduce America’s Next Top (Car) Model

Entered in Twitter Campaign, Celebrity Campaign

About this entry

For the world premiere of the completely redesigned 2013 Altima, Nissan enlisted the help of Nigel Barker, former America’s Next Top Model judge and photographer, to create buzz and social conversation around the reveal at the New York International Auto Show. With his eye for design, Nigel gave fans an exclusive look at the bold, new design of the Altima. As part of an aggressive new vehicle program launch, Nissan announced plans that it would introduce five all-new models in the next 15 months, kicking off the first with the global debut of their fifth-generation Altima at the New York International Auto Show. But with other automakers trying to make waves and compete for share of voice, Nissan needed to make a big splash. As the latest version of Nissan’s best-selling model, the all-new 2013 Altima was completely redesigned from the ground up, noted by its new premium exterior styling and upgraded interior. With the Altima’s focus on style and design, Nissan enlisted the help of celebrity photographer and former America’s Next Top Model judge, Nigel Barker, to introduce “America’s Next Top (Car) Model," the 2013 Nissan Altima. As an expert in design and fashion, Nigel could offer fans an insightful perspective and a keen eye on the Altima’s stylish redesign. To give fans an exclusive, up-close look at the 2013 Altima, Nigel was given full reign over the @NissanNews Twitter handle for the day of the reveal: live-tweeting photos and commentary on the bold, new design of the Altima. To leverage Nigel’s existing fan base, the Twitter takeover was promoted on his personal social channels in advance of the reveal, encouraging fans to follow him on @NissanNews the day of the event. Additionally, the @NissanNews Twitter background and icon were rebranded to highlight Nigel’s participation. To further showcase the details of the innovative new design, Nigel conducted a series of short interviews with Nissan executives that highlighted the latest features and inspiration behind the 2013 model, providing a fun and fresh approach to a typical product walk-around video. Consumers and fans were also given the opportunity to submit questions about the all-new Altima during a live Twitter chat, co-hosted by designer, blogger and writer Erin Loechner, of Design for Mankind. The reveal of the 2013 Nissan Altima, with the help of Nigel Barker and Nissan’s first-ever Twitter takeover, was an overall huge success. Nissan generated 2.5 MM social impressions, with Nigel’s photo tweets receiving 16,736 views and 281 retweets. Additionally, Nissan led the social conversation surrounding New York Auto Show with a 25% share of voice among competitors and over 6,091 mentions.

Why does this entry deserve to win?

@NissanUSA Twitter (formerly @NissanNews): https://twitter.com/NissanUSA

Media

Produced by

Zócalo Group

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.