For the world premiere of the completely redesigned 2013 Altima, Nissan enlisted the help of Nigel Barker, former America’s Next Top Model judge and photographer, to create buzz and social conversation around the reveal at the New York International Auto Show. With his eye for design, Nigel gave fans an exclusive look at the bold, new design of the Altima.
As part of an aggressive new vehicle program launch, Nissan announced plans that it would introduce five all-new models in the next 15 months, kicking off the first with the global debut of their fifth-generation Altima at the New York International Auto Show. But with other automakers trying to make waves and compete for share of voice, Nissan needed to make a big splash.
As the latest version of Nissan’s best-selling model, the all-new 2013 Altima was completely redesigned from the ground up, noted by its new premium exterior styling and upgraded interior. With the Altima’s focus on style and design, Nissan enlisted the help of celebrity photographer and former America’s Next Top Model judge, Nigel Barker, to introduce “America’s Next Top (Car) Model," the 2013 Nissan Altima. As an expert in design and fashion, Nigel could offer fans an insightful perspective and a keen eye on the Altima’s stylish redesign.
To give fans an exclusive, up-close look at the 2013 Altima, Nigel was given full reign over the @NissanNews Twitter handle for the day of the reveal: live-tweeting photos and commentary on the bold, new design of the Altima. To leverage Nigel’s existing fan base, the Twitter takeover was promoted on his personal social channels in advance of the reveal, encouraging fans to follow him on @NissanNews the day of the event. Additionally, the @NissanNews Twitter background and icon were rebranded to highlight Nigel’s participation.
To further showcase the details of the innovative new design, Nigel conducted a series of short interviews with Nissan executives that highlighted the latest features and inspiration behind the 2013 model, providing a fun and fresh approach to a typical product walk-around video. Consumers and fans were also given the opportunity to submit questions about the all-new Altima during a live Twitter chat, co-hosted by designer, blogger and writer Erin Loechner, of Design for Mankind.
The reveal of the 2013 Nissan Altima, with the help of Nigel Barker and Nissan’s first-ever Twitter takeover, was an overall huge success.
@NissanUSA Twitter (formerly @NissanNews): https://twitter.com/NissanUSA
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