What if you could stop chasing culture... and start seeing the shifts before they happen?

No, 'just be more authentic' is not the answer. (We wish 🥹).

Armando Turco (President of Mojo Supermarket, the minds behind TikTok and Lululemon's most culturally-connected campaigns) has a better approach.

After leaving agencies for brands like Oatly and Vox, only to return to one groundbreaking indie shop, he's cracked the code on …

What if the worst time is actually the best time to move?

That’s the mindset of Christian Muche, founder of POSSIBLE, one of the most disruptive event experiences in marketing and tech.

In our podcast, Christian reveals how he built a must-attend event by doing the opposite of what everyone else was doing:

• Launch in chaos: why financial crises and pandemics are the perfect moments to innovate
• "Read …

Duolingo, e.l.f., Netflix, 72andSunny, Whalar and More Are Up for a Shorty

New York, April 16, 2025 - The Shorty Awards, the premier awards program honoring the most innovative work across digital and social media, announced the finalists for its 17th annual season today.

With "Break the Rules" as this year’s theme, the entries showed a clear shift in how brands, agencies and creators approached digital storytelling. New voices, platform-native …

Does 80% newsletter open rates even exist? 🥹

Against all odds (and every industry report), Phoebe Bain’s newsletters are hitting numbers that make marketers do double-takes. (Yes, we triple-checked the math!)

The architect behind Morning Brew’s Marketing Brew and 1440’s Business & Finance newsletter reveals:

• The counterintuitive strategy that defies inbox fatigue
• Why email quietly dethroned social media for ROI (and how to capitalize)
• Why email is the …

The legendary builder behind VidCon (sold to Paramount) and Revision3 (acquired by Discovery) – who’s been right about every media shift for 25 years – drops another provocative take.

Jim Louderback – the media visionary who:  

• Launched TechTV before "streaming" was a word  
• Turned PC Magazine into a cultural phenomenon  
• Scaled VidCon to 8 global events before its Paramount acquisition

...now reveals why the creator economy has reached its tipping …