ShortTake

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Entries for author "Jade Nguyen"

80% open rates for a newsletter!?!

By Jade Nguyen  • Published April 9, 2025

Does 80% newsletter open rates even exist? 🥹

Against all odds (and every industry report), Phoebe Bain’s newsletters are hitting numbers that make marketers do double-takes. (Yes, we triple-checked the math!)

The architect behind Morning Brew’s Marketing Brew and 1440’s Business & Finance newsletter reveals:

  • The counterintuitive strategy that defies inbox fatigue
  • Why email quietly dethroned social media for ROI (and how to capitalize)
  • Why email is the …
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What is TV now?

By Jade Nguyen  • Published April 2, 2025

The legendary builder behind VidCon (sold to Paramount) and Revision3 (acquired by Discovery) – who’s been right about every media shift for 25 years – drops another provocative take.

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Jim Louderback – the media visionary who:  

  • Launched TechTV before "streaming" was a word  
  • Turned PC Magazine into a cultural phenomenon  
  • Scaled VidCon to 8 global events before its Paramount acquisition

...now reveals why the creator economy has reached its tipping …

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Joe Pulizzi. Need We Say More?!

By Jade Nguyen  • Published March 19, 2025

They say don’t meet your heroes. We say bullshit.

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Imagine sitting across from the godfather of content marketing (🥹) and getting his unfiltered take on the creator economy. Spoiler: It’s inspiring, hilarious, and way too honest.

With 20+ years in the game, Joe Pulizzi, founder of The Tilt and bestselling author of Content Inc. and Epic Content Marketing, has seen it all: the rise of creators, the pitfalls …

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When Change Hits You in the Face (Literally)

By Jade Nguyen  • Published March 13, 2025

If you’ve ever felt like change is happening to you instead of for you, here's the game plan.

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Change is inevitable. But what happens when it punches you in the face? This week, we sit down with Teresa Caro, Founder & CEO of Luminist, to explore how leaders and teams can not only survive but thrive in disruption.

Teresa, an executive coach who’s worked with C-suites and high-performing …

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Biggest Trends in 2025 Super Bowl Ads (So Far!)

By Jade Nguyen  • Published Feb. 6, 2025

Every year, the Super Bowl sets the stage for advertising’s most ambitious, creative, and talked-about campaigns, making it a must-watch event far beyond football fans.

With over 100 million viewers tuning in each year, brands pull out all the stops to create unforgettable campaigns that drive engagement, conversation, and, most importantly, results.

Whether you're in it for the game, the halftime show, or just the ads, the Super Bowl remains …

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