By Charlie Ibarra, Co-Founder & Head of Content, Creator Television

Charlie Ibarra is the Co-Founder and Head of Content at Creator Television, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. He’s a former advertising executive turned television screenwriter and show developer, he is now pushing the boundaries of TV storytelling by developing and producing bold creator-led …

Let’s be honest: when you’ve poured heart, hustle, and a few too many late nights into a great campaign, the last thing you want is to fumble your award entry because you chose the wrong category.

With 80+ categories to choose from in the Shorty Impact Awards, picking the right one(s) can feel like assembling IKEA furniture—there’s a right way, a wrong way, and a way that leaves you questioning …

by Mark Schroffner, EVP | Growth at The Media Image

‘Social media’ isn’t a collection of platforms. And it was never ‘new’, but actually something ancient, and intrinsically human. Sharing recognition of a constellation in the sky is a form of social media. Family stories passed down a generation over a campfire is a form of social media.

The platforms – Facebook, Instagram, TikTok, LinkedIn, X, Snap, Pinterest, Reddit, …

by Tudor Feraru, Creative Director at 1000heads

Growing up, I used to wait for the ad break just to spot my favourite ads.

They were funny, light, and felt infrequent.

Make ’em laugh was enough to hold my attention.

Then time happened.

And while cynicism used to come with age, now it feels built-in.

For ease of argument, let’s blame history, but Make ’em laugh became Make ’em care …

Hot take: You don’t need a perfect, viral campaign to win an award. What you need is the right strategy.

If you’ve ever submitted work to an award show and didn’t win, it doesn’t always mean your campaign wasn’t good enough. More often, it means it wasn’t entered in the right category.

That’s where strategy makes all the difference.

Knowing how to position your work, e.g. what strengths to highlight, …