When purpose-driven work is judged, what separates a strong campaign from an award-winning one?

That was the question behind our recent LinkedIn Live, Inside the Jury Room, where three Shorty Impact Awards judges pulled back the curtain on how they evaluate entries and what consistently stands out.

Joining the conversation were:

• Sara Rezaee, EVP and Head of Creator, North America at Edelman
• Rodrigo Martinez, President of Cappuccino …

Rules Were Made to Be Rewritten

Behind every viral moment is a creative risk. Behind every cultural shift is a visionary bold enough to try something new.

At a defining moment in digital culture, the 17th Annual Shorty Awards arrive with “Break the Rule” as both a theme, and a manifesto.

Platforms change. Algorithms shift. It’s the rule-breakers who rise and lead.

As the 17th Annual Shorty Awards unfold, we …

Everyone is lying about AI, hybrid work is a scam, and your next ‘job’ won’t even be a job.

Jamie McLaughlin has spent 20 years placing talent at the world’s biggest brands and agencies, and he’s never seen the hiring market this dysfunctional.

In this episode, we expose:

• The AI bluff: why “AI expert” is the résumé equivalent of putting “proficient in breathing” (and how hiring managers are falling for …

By Carmen Boon, VP of Public Affairs at Food Bank For NYC & Member of The Shorty Awards’ Real Time Academy

In the current wild world of politics, where every social media post, headline, and soundbite feels like it's designed to divide, how do you cut through the noise and actually make people care about the policies shaping their lives? That’s where the magic of strategic, values-driven advocacy campaigns …

By Zanade Mann

You want to enhance your reach? Become a corporate influencer.

Let’s face it, we all know the power of influencers. From nano influencers who have deep personal ties to their followers to mega influencers who affect our daily purchases; the impact of their rise can't be ignored.

But what many did not foresee is the rise of the corporate influencer, the unofficial spokesperson of a brand or …