What Makes an Impact Campaign Award-Worthy?
When purpose-driven work is judged, what separates a strong campaign from an award-winning one?
That was the question behind our recent LinkedIn Live, Inside the Jury Room, where three Shorty Impact Awards judges pulled back the curtain on how they evaluate entries and what consistently stands out.
Joining the conversation were:
- Sara Rezaee, EVP and Head of Creator, North America at Edelman
- Rodrigo Martinez, President of Cappuccino …