Media relations has been operated on a relatively straightforward equation: find the right journalist, pitch the right story, earn the right coverage.

That equation is changing.

AI search is reshaping how people discover information, evaluate brands, and find answers. Instead of scrolling through a list of links, audiences increasingly encounter synthesized answers that pull information from multiple sources. For communications teams, that creates a new challenge: How do you make …

"We need to cut spending."

"We still need to hit our goals."

"Can we do more with less?"

Every marketing team knows the conversation.

The pressure isn't new, but it has become the norm. Economic uncertainty, changing consumer behavior, and increasing competition mean marketing teams are expected to deliver measurable results with fewer resources than ever before.

The good news? Bigger budgets have never been the only advantage. The smart …

For years, marketers have chased bigger numbers: more followers, more impressions, more views, more engagement. Those metrics were easy to report and easy to celebrate.

Today, they're much harder to defend.

Stop measuring attention. Start measuring outcomes.

Impressions, likes, and follower growth still have value. They help diagnose performance and understand whether content is reaching an audience.

But on their own, they rarely answer the questions executives care about.

• Did …

When purpose-driven work is judged, what separates a strong campaign from an award-winning one?

That was the question behind our recent LinkedIn Live, Inside the Jury Room, where three Shorty Impact Awards judges pulled back the curtain on how they evaluate entries and what consistently stands out.

Joining the conversation were:

• Sara Rezaee, EVP and Head of Creator, North America at Edelman
• Rodrigo Martinez, President of Cappuccino …

The Industry’s Biggest Night in Digital Honors the Brands, Agencies, Creators, and Organizations Defining the Community-First Era

NEW YORK, May 19, 2026, The Shorty Awards, the leading international awards program honoring excellence in digital and social media, tonight announced the winners of its 18th annual season at a live ceremony in New York City.

Centered around this year’s theme, “Claim Your Era,” the 18th Annual Shorty Awards recognized a year …