New York, September 29, 2026 — The Shorty Impact Awards today announced the finalists for its 11th annual program, recognizing brands, agencies, nonprofits, creators, and organizations behind purpose-driven work addressing some of today’s most pressing challenges.

This year’s program is centered on an increasingly urgent question: What Matters? The finalists represent work turning that question into action to tackle complex challenges through creativity, strategy, and ideas.

As audiences navigate a …

Case Teardown is a weekly look at award-winning campaigns and the thinking behind them. Each week, we go beyond the case study to unpack the tension, creative choices, and people that made the work work.

Don't Choose Extinction

Silver Honor in Environment & Sustainability, 8th Annual Shorty Impact Awards

Campaigns often have a built-in expiration date. A launch creates a spike, media coverage follows, social engagement climbs, and then the …

Case Teardown is a weekly look at award-winning campaigns and the thinking behind them. Each week, we go beyond the case study to unpack the tension, creative choices, and people that made the work work.

Vagina Privacy Network

Winner in Gender Equality and Social Justice, 10th Annual Shorty Impact Awards

For nonprofits, attention is getting harder to turn into action. The Vagina Privacy Network found a way to make a …

Media relations has been operated on a relatively straightforward equation: find the right journalist, pitch the right story, earn the right coverage.

That equation is changing.

AI search is reshaping how people discover information, evaluate brands, and find answers. Instead of scrolling through a list of links, audiences increasingly encounter synthesized answers that pull information from multiple sources. For communications teams, that creates a new challenge: How do you make …

"We need to cut spending."

"We still need to hit our goals."

"Can we do more with less?"

Every marketing team knows the conversation.

The pressure isn't new, but it has become the norm. Economic uncertainty, changing consumer behavior, and increasing competition mean marketing teams are expected to deliver measurable results with fewer resources than ever before.

The good news? Bigger budgets have never been the only advantage. The smart …