The difference between viral success and burnout isn’t luck...

In this week’s episode, Michael Berkowitz and Doug Landers (the masterminds behind Greenlight Group, who rep TikTok and YouTube’s biggest stars) drop the truth bomb most creators miss:

🔥 There are ONLY two types of creators who win long-term:

• The data-obsessed scientist (treats content like a lab experiment)
• The unfiltered chaos muppet (rants from their day job with zero …

Annual celebration honors the most impactful, creative, and culture-shaping work in digital and social media, live from New York City

NEW YORK, May 21, 2025 - The Shorty Awards, the leading international awards program honoring excellence in digital and social media, today announced the winners of its 17th annual ceremony during a live event in New York City. The celebration brought together leaders from marketing, entertainment, tech, and culture to …

Rules Were Made to Be Rewritten

Behind every viral moment is a creative risk. Behind every cultural shift is a visionary bold enough to try something new.

At a defining moment in digital culture, the 17th Annual Shorty Awards arrive with “Break the Rule” as both a theme, and a manifesto.

Platforms change. Algorithms shift. It’s the rule-breakers who rise and lead.

As the 17th Annual Shorty Awards unfold, we …

For 10 years, the Shorty Impact Awards have celebrated the brands, agencies, nonprofits, creators, and changemakers who meet moments of crisis with creativity, courage, and clarity of purpose.

This year, we invite you to help shape the next chapter.

History Shows Us: Crisis Creates Opportunity

Outsized progress in history shares one origin story - someone stared into the abyss…and saw the inflection point in crisis:

• The Great Depression → Social …

Everyone is lying about AI, hybrid work is a scam, and your next ‘job’ won’t even be a job.

Jamie McLaughlin has spent 20 years placing talent at the world’s biggest brands and agencies, and he’s never seen the hiring market this dysfunctional.

In this episode, we expose:

• The AI bluff: why “AI expert” is the résumé equivalent of putting “proficient in breathing” (and how hiring managers are falling for …