ShortTake

A digital journal on culture & creativity, curated by and for modern storytellers.

Entries for author "Edna Salcedo"

Top Brands: The Innovators Driving Purpose and Impact

By Edna Salcedo  • Published Oct. 15, 2025

The brands that move us forward aren’t just creating ads; they’re creating change. They’re shaping culture, building communities, and proving that purpose and creativity can coexist and thrive in the digital space.

For more than a decade, the Shorty Impact Awards has recognized brands using innovation and storytelling to connect, build, and transform. From bold campaigns that shift perspectives to initiatives that spark real-world progress, these …

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Agencies Making Impact: How Agencies Drive Purpose Through Creativity

By Edna Salcedo  • Published Sept. 23, 2025

Impactful campaigns are the ones we remember long after the moment has passed; the ones that move people, shift conversations, and spark real change. Since 2015, the Shorty Impact Awards has celebrated this kind of work: not just creativity or innovation for its own sake, but campaigns and initiatives that shape the future of generations to come.

For the past decade, we’ve seen agencies, brands, non-profits, changemakers, and creators transform …

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Picking the Right Category Is the Key to Winning Awards

By Edna Salcedo  • Published June 6, 2025

Let’s be honest: when you’ve poured heart, hustle, and a few too many late nights into a great campaign, the last thing you want is to fumble your award entry because you chose the wrong category.

With 80+ categories to choose from in the Shorty Impact Awards, picking the right one(s) can feel like assembling IKEA furniture—there’s a right way, a wrong way, and a way that leaves you questioning …

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Why Great Campaigns Don’t Always Win Awards (And What to Do About It)

By Edna Salcedo  • Published May 28, 2025

Hot take: You don’t need a perfect, viral campaign to win an award. What you need is the right strategy.

If you’ve ever submitted work to an award show and didn’t win, it doesn’t always mean your campaign wasn’t good enough. More often, it means it wasn’t entered in the right category.

That’s where strategy makes all the difference.

Knowing how to position your work, e.g. what strengths to highlight, …

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Awards as a Catalyst: Spark Creative Ideas & Amplify Brand Visibility

By Edna Salcedo  • Published April 3, 2025

Someone once asked: “How do we become the organization everyone looks up to?” In a world where ideas feel harder to spark and innovation often stalls, only a few spaces are built to reignite that creative fire.

Here’s the truth: awards are a catalyst.

Every industry needs a mirror, not just to reflect what’s being done, but to reveal what’s possible. Awards aren’t about trophies. They’re about validation, visibility, and …

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