Yesterday, the world mourned the loss of Jane Goodall, a pioneer, activist, and storyteller whose work reshaped how we see animals, and ourselves.
Her influence extended far beyond conservation. Storytellers have long drawn from her vision to spark campaigns that ask bigger questions about humanity, responsibility, and hope.
At the Shorty Awards, we’ve seen her presence and voice transform brand messages into movements, reminding us that influence isn’t measured in followers, but in the ideas that endure.
Barbie You Can Be Anything Series
Winner in Gender Equality, 7th Annual Shorty Impact Awards
Mattel’s You Can Be Anything series empowered girls with role models across aerospace, art, and activism. The debut of the Dr. Jane Goodall Barbie became a global moment for sparking conversations around confidence, curiosity, and possibility.
The Ocean League
Gold Honor in Mobile Campaign, 13th Annual Shorty Awards
The Ocean Agency, UN Environment Programme, and Adobe launched The Ocean League to rally mainstream support for ocean conservation through creativity and AR. With ocean-inspired lenses downloaded 400K+ times and amplified by Goodall herself, the campaign reached 81M+ impressions, proving digital art can fuel climate action.
Clinton Global Initiative (CGI) 2024 Creators Experience
Bronze Honor in Non-Profit, 17th Annual Shorty Awards
To mark its 20th year, CGI launched the Creators Experience to connect Gen Z with global changemakers. Featuring creators alongside leaders like Jane Goodall, the initiative opened new pathways for digital-first activism and intergenerational impact.
Goodall’s legacy reminds us that the work of shaping a better world doesn’t end with one generation. It’s a baton we all carry.
Just as Goodall turned observation into action, today’s storytellers must turn influence into impact.
It's on us to carry her legacy into the next Decade of Impact, and prove that change is inevitable.
