13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards YouTuber of the Year

The nominees for YouTuber of the Year are the best of the best—the biggest of the big. Some pull you into worlds of their own creation, while others explore the world around them and take you along for the ride. What they all have in common is the ability to inspire millions of people with each video they post, reaching more and more fans every day.

If you’re a brand looking for recognition for your use of social media in this space, enter the Best in Snapchat Industry Award.


Colleen Ballinger
The PsychoSoprano behind YouTube’s satirical singing sensation Miranda Sings, Colleen Ballinger launched to celebrity smearing both lyrics and lipstick. With iconically bizarre, comedic sketches that parody inept, fame-seeking YouTubers, Miranda Sings has amassed 7M+ YouTube subscribers with 1B+ channel views. Colleen’s coordinating vlog channel P…
Jenna Marbles
Jenna Mourey, best known to fans as Jenna Marbles, makes “magical YouTube videos.” From dog cameos with Mr. Marbles and Kermit to parody sketches poking fun at social stereotypes and beauty videos, Jenna has continued to carve a huge presence and relevance for herself on YouTube, amassing nearly 17M subscribers and over 2 billion channel views sin…
Lilly Singh
IISuperwomanII Lilly Singh is one of the hottest YouTubers in the world, with well over 1.5 billion views. The Canadian comedian and “happy unicorn” posts vlogs, sketches, and tons of collaborations, some with fellow YouTubers like Liza Koshy and Ryan Higa—who tapped her for the Roast Yourself Challenge—along with non-internet celebrities like The…
Liza Koshy
“Just a little brown girl with big dreams,” Liza Koshy has enjoyed a dominating 2016. The YouTube, Vine, Instagram, and musical.ly star with millions of subscribers across platforms, Liza is known for her spirited comedy sketches and soliloquies. From taking her jams and rage on the road in her series adventurezzz with lizzza! to beauty and DIY vl…
Regarded as one of the world’s leading technology reviewers, Marques Brownlee, aka @MKBHD, discusses and demystifies all things tech. With 4M+ YouTube subscribers and millions more across his other social media accounts, Marques tailors the reviews to his fanbase, taking into account the community’s leanings and feedback. From gadget unboxings and…


Jenn McAllister
From “anxious middle schooler just trying to fit in to a YouTube sensation unafraid to stand out,” Jenn McAllister, aka jennxpenn, has captured the hearts of millions of followers through candid humor and coming-of-age relatability. With 3M YouTube subscribers and viral-level video views, Jenn’s broadcasts include “ATTEMPTING EVERY 2016 TREND,” weird produc…
Jon Cozart
A YouTube chanteur whose name rhymes with Mozart, Jon Cozart of YouTube’s Paint and paintchips channels is taking the internet by song. Known for his comedic a cappella videos, Jon launched to viral fame with his personal duet “Harry Potter in 99 Seconds,” surpassing 35M views to date. Whether singing solo or with fellow YouTubers, Jon debuts original music…
British rapper, actor, and Guinness World Records FIFA goal-scoring gamer, Olajide Olatunji, aka @KSIOlajidebt (shortened to KSI), is scoring huge on YouTube. Ending 2016 as the 28th most subscribed channel on YouTube, KSI has grown to 15M+ subscribers since his channel’s 2009 launch. With coordinating JideJunior and KSIOlajidebtHD gameplay channels, KSI pl…
Philip DeFranco
In 2016, three years after toying with the idea of ending The Philip DeFranco Show, not only was Philip still going strong on YouTube, but he won two Streamy Awards, including one for Best Show of the Year. In a world that looks more chaotic every day, Philip and his opinionated videos are more vital than ever. Whether having a funny moment “TRYING OUT VR P…
Ryan Higa
In 2016, Ryan Higa celebrated the 10-year anniversary of his YouTube channel by continuing to post a ton of hilarious videos, averaging more than 10M views each. To say he is a popular creator on the site is an understatement—at the end of the year he had the 18th most subscribers on the platform (19M+), and over 3 billion views. His comedic clips find him …
Adande Thorne, better known to the world as sWooZie, is a born storyteller. He’s also a high-profile gamer, aspiring actor, stick figure animator, “professional cuddler,” and popular YouTuber. He gets “thrown into a lot of unbelievable situations,” telling his trademark tales to YouTube in a mix of low-fi animation and live action vlogging. He has stories a…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!