13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards YouTube Ensemble

Whether it’s a cute couple, a comedy team, a dance duo, or a collaboration of web creators, these ensembles prove that there is power in pairing up. Together, they posted some of the finest videos on YouTube this year—and often weren’t seen without their partners—making us come back again and again.

If you’re a brand looking for recognition for your use of YouTube, enter the Best on YouTube Shorty Award.


Carly and Erin
In late 2015, fellow Vine stars and roommates Carly Incontro and Erin Gilfoy created a new YouTube channel to air their Vining and Driving series, where they drive around LA interviewing other popular Viners. As their Carly and Erin channel gained a following (and Vine decided to call it quits), they started making comedic vlogs together, continui…
Desi Perkins & Lustrelux
Although each of them approached beauty their own way, makeup heroes Desi Perkins and Katy DeGroot, aka Lustrelux, both ended up as super-popular YouTubers, finding even more popularity in their collaborations. With 2.2M+ and 1.6M+ subscribers, respectively, both of these makeup mavens are great on their own, but they’re stronger together. These b…
Dirty 30
What happens when you put a ton of popular YouTube stars on a set and get the cameras rolling? Dirty 30, that’s what. Released to adoring fans in September in theaters and digitally, the movie stars YouTube’s “Holy Trinity” of Hannah Hart, Mamrie Hart (who wrote the screenplay), and Grace Helbig. It also features dozens of other internet phenoms, …
Just Between Us
“Best friends and comedians” Allison Raskin and Gaby Dunn act as a modern-day “odd couple” on their YouTube channel Just Between Us. Their weekly sketches riff on anything from a “SEXT” to a “GIRL CRUSH” to “BED BUGS”—always creating situations that play up the stark differences between their personas. They also bring on guests like ElloSteph, Bre…
Matt Steffanina & D-Trix
As two popular and talented choreographers, Matt Steffanina and Dominic Sandoval (better know as D-Trix) each know their way around a dance studio. But combine their talents and you get internet magic. In 2016, they released a number of collaborations, with funny intros and eye-popping choreo, including their video for Adele’s “Hello”—which went v…


Aspyn + Parker
A match made in internet heaven, fellow YouTubers Aspyn Ovard and Parker Ferris fell in love, started a vlogging channel together, and got married in 2015. Still just 20 and 21, respectively, they spent 2016 getting used to the whole #marriage thing. Between giving their house a total makeover and setting out on a trip to Bora Bora sponsored by Tarte Cosmet…
Boyce Avenue ft. Sarah Hyland
“The most viewed Independent band in the world,” with over 3 billion YouTube plays on their main channel alone, Boyce Avenue is a trio of musical brothers from Florida, finding success with videos of them covering current pop songs in trademark crooning style. They regularly feature other musicians, including actress Sarah Hyland, with whom they had a massi…
A dominant brand of entertainment coverage with a unique spin on entertainment, beauty, and style content, Clevver captures the tone, topics, and relatable talent that young millennial females crave throughout their day. Hit series such as Beauty Break, Beauty Trippin’, Daily Hollywood Rundown, and Newsfeed cover everything from up-to-the-minute breaking ce…
Sort of a news channel, sort of a sketch comedy channel, sort of a channel for its YouTube star hosts to take internet challenges, SourceFed tackles “Everything that should and shouldn’t matter.” Its news segment The Loop, hosted by Matt Lieberman, provides insight into meaningful happenings around the world, while sketches like “Co-Workers Survive NAKED!” …
What's Inside?
Starting with a series of videos cutting open sports balls to see what they’re made of for a school project, Daniel Markham and his son Lincoln really opened up a can of YouTube worms. Now they cut open all sorts of things, from a rattlesnake’s rattle to a PokeBall to the YouTube Gold Play Button they earned for gaining 1M subscribers in December 2015. Thei…
Deep internet culture fanatics and popular internet comedians in their own right, Ethan and Hila Klein run the popular h3h3Productions on YouTube, bringing comical commentary, interviews, and sketches to their nearly 3M subscribers. They delve deep into the things on the internet’s hive mind, bringing on guests like Ken Bone and “Hugh Mungus” in order to fi…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!