2012 was the rebirth of the Animated GIF and since then it has only grown in popularity! The year's biggest events were all captured in moveable images that were shared on Tumblr and the social web. The Shorty Award for Animated GIF of the Year recognizes an impactful GIF from 2015 that made us laugh, cry or immediately send it to our friends and help us react.

Brand entries using social media in this space can be found in the Best Animated GIF Shorty Award.