Karen X. Cheng makes videos go viral. Remember the Beats by Dre global holiday campaign starring Kylie, Kendall, Nicki, and Serena? That was all Karen. You know the #donutselfie? Karen invented that, too. While she makes a living creating viral videos for others, she also has her own fun, blowing up on Snapchat this year when she experimented with the new Snapchat Spectacles, posting snaps of herself dancing in front of a mirror and taking them along on her travels. Always the teacher, she also shared her “7 Tips for Capturing More Creative Shots with Snapchat Spectacles” with her fan base, so they can also learn the trick to going viral.