The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Pablo Rochat

Finalist in Arts

About Pablo Rochat

Pablo Rochat is one of the most highly sought-after Art Directors in the tech world. His focus on endless fun and riffing in his work combines with a genius for understanding how humans interact with the physical world to create playful works of public art that have made him a hit on social media. In 2019, he launched one of the simplest and yet most effective viral pranks of the year by printing out photorealistic Airpod stickers and placing them on sidewalks, subways, and stairs all around SF. This clever update on the classic fake dollar trick went viral in a matter of hours, helping Pablo grow his Instagram following to 330K+ followers.

Pablo Rochat's best work on social