Seeking discomfort, Yes Theory is inspiring action over fear. Four strangers from different countries uniting in Canada to pursue a shared interest in vlogging, creators Ammar, Thomas, Matt, and Derin have vlogged their way to viral YouTube sensations encouraging others to live life without regrets. Featuring baby steps to bucket list high-octane adventures, the team vlogs struck YouTube gold when they convinced Will Smith to jump out a helicopter over the Grand Canyon. Amassing 3.2M channel subscribers, 315M+ lifetime views, 760K+ IG followers and a coordinating merch line the team is serving inspiration with perspiration, wondering, “what’s your first baby step going to be?”