Lawrence Schlossman aka “Jawn Legend” is not your classically tailored menswear influencer. Rapper stylist and brand director for Grailed and Heroine, Lawrence has earned his viral appeal through his unconventional, absurdist spins on haute fashion. From co-authoring F**k Yeah, Menswear to “mad crispy” self stylings with a coordinating glossary, Lawrence’s celebration of new-generation “sleazecore” on his social have fostered a trending revolution for the style, adopting the man who wears it best, Jonah Hill. Launching an IG coordinated “Jonah Hill fit watch” dedicated to the actor’s stylings, Lawrence’s co-founded NYFW Jonah Hill Day, a milestone moment for trill new-gen gents everywhere.