Deemed the "new king of hip hop,” Compton-hailing Kendrick Lamar brings a unique voice to rap like none other in history. From early mixtapes as “K-Dot,” to dominating global acclaim with 12 Grammys in the course of his career, the rapper and lyricist breaks barriers in a truly historic way. He became the first non-jazz or classical artist to collect the Pulitzer Prize for music in 2018, sparking mainstream conversation about race across social and digital media. Kendrick uses his 29M+ global following for socio political advocacy including #DayoftheGirl with Michelle Obama in 2018.