12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Innovator of the Year

The greatest minds in our world are hard to put in a box. Our newest category this year, Innovator of the Year celebrates CEOs, directors, producers, and multi-faceted creatives who are rapidly pushing society forward through their work. To put it simply, they’re unlike the rest.


Ava Duvernay
Ava DuVernay made history as the highest grossing African-American female director in domestic box office history. The award-winning director, writer and producer broke the $100M mark for A Wrinkle in Timeand used her platform to advocate for “more sisters to come” into an industry dominated by a white patriarchy. A powerful voice on social media …
Bo Burnham
Bo Burnham is a master of middle school at age 28 through his early "pubescent musical comedy” on YouTube. Now, the actor, comedian and creator has now turned the camera away from himself for his directorial debut, Eighth Grade, a feature film expose on modern adolescence, anxiety and social media ennui was chosen by AFI as one of the “Top 10 Film…
Elon Musk
Multi-company CEO superpower Elon Musk is pushing the pedal on innovative transport through cutting edge advancements in 2018. Realizing incredible potential both on earth and in a galaxy far far away, Elon keeps it fresh and fascinating on his social channels through with casual candor and customer service interspersed with Mars-colonizing vision…
Emily Weiss
Founder and CEO of Glossier Inc., Emily Weiss, is reimagining the beauty industry as a visionary blogger and entrepreneur. With Glossier now a household name described by Fortune in 2018 as “one of the most disruptive brands in beauty,” Emily’s direct-to-consumer company staunchly maintains its online community and content independence in the face…
Karena Evans
Canadian director and Firecrackers actress Karena Evans just had her “favourite year of all time.” Taken under DirectorX’s wing, Karena quickly saw her rise from intern to award-winning creator, directing Drake’s "God's Plan,” "Nice for What,” and "In My Feelings” music videos. Amassing 2018 awards after awards for her music video direction. Shari…


Brian Armstrong
Co-founder and CEO of Coinbase Brian Armstrong is creating an Open Financial System for the world. A leader in the cryptocurrency exchange with a mobile wallet that was the most downloaded iPhone app in 2017, the new billionaire is bolstering his innovations to an internet generation. Brian upped his global philanthropy game in 2018 via “12 Days of Coinbase…
Kendrick Lamar
Deemed the "new king of hip hop,” Compton-hailing Kendrick Lamar brings a unique voice to rap like none other in history. From early mixtapes as “K-Dot,” to dominating global acclaim with 12 Grammys in the course of his career, the rapper and lyricist breaks barriers in a truly historic way. He became the first non-jazz or classical artist to collect the Pu…
Roberto Aguirre-Sacasa
Described by the NY Times as “a John Hughes for a darker, more cynical, way more libidinous age,” Roberto Aguirre-Sacasa is widening the circle for his coven-craving community. Joining his love of horror and Archie comics, the prolific producer created CW’s Riverdale, and is again bewitching audiences with his Netflix series Chilling Adventures of Sabrina. …
Sara Blakely
Sara Blakely has found her life’s calling in supporting women. The now-billionaire founder and owner of Spanx has become a powerful force for female entrepreneurs, having an inspiring, self-made career story of her own. Sharing candid reflections about her fears and embarrassments on her path to success, Sara’s powerful real-life feed give her social follow…
Tristan Walker
Tristan Walker’s Twitter and Instagram bios prove he is always working on the next great idea. Founder and CEO of Walker & Company, a health and beauty company with products for people for color, Tristan ended his 2018, selling his brainchild to Procter & Gamble. Tristan also launched Code 2040, a group “Working towards the proportional representation of Bl…
Whitney Wolfe Herd
Whitney Wolfe Herd has reimagined the “misogynistic hurricane” on online dating from a women’s point of view. Leaving her Tinder brainchild in 2014, Whitney worked to develop and launch Bumble, empowering women to #MakeTheFirstMove. With a female-centric staff touted by Inc. in 2018 as a top company for women, Whitney rewrites outdated gender norms and give…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.