Makeup maestro James Charles is the epitome of social media success. Just three years after unleashing his inner artist on YouTube, the boy has turned viral makeup icon, CoverGirl’s first CoverBoy, and hit 3B views on his channel in 2018. From makeup tutorials with Kylie Jenner, Sister Squad adventures, and beautiful tutorials his channel is on fire. James also had time to release a sold out (many times over) palette with Morphe this year. James is also using his skyrocketed star power as a voice against hate, dedicating multiple videos to cyberbullying, working to change hostility into love.