YouTube is the big kahuna for creators. It’s where you can become a star overnight, but only a few manage to stay consistent and have a lasting impact on their audience. These twelve YouTubers have had huge years - whether they’re vloggers, pranksters, storytellers or even documentarians - they’re the top of the pack.

If you’re a brand looking for recognition for your use of social media in this space, enter the Best Use of YouTube Award.