The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Pam Stepnick

Nominated in Parenting/Family

About Pam Stepnick

Pam Stepnick, the proud mama of YouTube sensations Logan and Jake Paul, has made social media a family business by launching VlogMom, which she hilariously described as the “fastest growing old person’s channel.” She may be right—since posting her “First Vlog ever!!!” in March 2017, she has gained 750K YouTube subscribers and counting. Fans tune in to be a part of her “Pamily,” with Pam giving motherly advice while promoting her sons in their social media endeavors. She’s always been her sons’ biggest cheerleader, which is why 525K+ followers regularly check her Instagram page. She weighs in on any of Jake’s Team 10 controversies, and engages with fans about Logan’s music videos. That may be how she’s managed to get 20M+ YouTube views in only a matter of months.

Pam Stepnick's best work on social