13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Penelope Gazin

Nominated in Art

About Penelope Gazin

Penelope Gazin didn’t set out to make a feminist point when she founded Witchsy.com, the “curated marketplace for artists,” but she and partner Kate Dwyer did it anyway. While getting the site off the ground, they started noticing a pattern of condescension from potential developers, so they invented a male co-founder (“Keith Mann”) to reply. The welcoming responses to “Mr. Mann” shined a light on sexism that exists even via email. That led to articles in Fast Company and Forbes, helped Witchsy and its weirdo artists cut into Etsy’s market, and helped them ink an exclusive licensing deal with Rick and Morty. When she’s not being an awesome boss, Penelope—a painter and occasional dancer and musician—shows off her quirky and amazing skills to nearly 50K Instagram followers.

Penelope Gazin's best work on social

https://www.instagram.com/p/BbLK952leJB/?taken-by=penelopegazin https://www.instagram.com/p/BbaI7YLlPvJ/?taken-by=penelopegazin https://www.instagram.com/p/BblKr8wlVhw/?taken-by=penelopegazin https://www.instagram.com/p/BaUXik2Fl-o/?hl=en&taken-by=penelopegazin

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!